How many times have you estimated that customers will buy a certain improvement in the product or service, but in practice it turned out that they do not need it and that they are interested in something else?
If a company does not understand the value that it creates for the customers it eventually loses the common thread and does not respond more to the real needs of the market and customers. We believe that value creation is a fundamental function of the company. This function is inevitably related to the mission of the company and thus affects objectives, vision and strategies.
VisionQuest™ approach introduces methods for achieving wider shared value, which facilitates the strategic positioning of the company and enables better utilization of sales channels. By doing this, we strengthen the sales value, value of the brand and ultimately the value of entire company.
